In this blog post we will review proven steps that you can take to overcome restrictions and grow your Dispensary brand online.
- Establish your goals
Something that successful Dispensary brands use on social media is getting really clear on what it is that they want to achieve. When it comes to social media, are you trying to increase product sales, grow a following or build brand awareness? The chances are you have more than one goal, but the key is to get clear about what you want to achieve, and what is most important.
- Define your target audience
Who are they? How old are they? What are their biggest needs? Where are they located? What’s their average income level? Where do they hang out the most online and offline? If you struggle to answer some of these questions, it’s a clear sign you need to really define who your target audience is. Like your goals, the more specific you are, the more effective you will be with your marketing efforts. When you are clear on your audience, you provide value, and you keep showing up you will grow.
- Being a source of value
To provide value consider creating educational blog posts, sharing entertaining videos include relevant industry updates, showcase product demonstrations, design educational graphics and use the live features on social platforms to start building a strong community with your audience. Really consider the unique value your business provides, and how you can share that with your audience.
- Optimize your profiles
You only have one chance to make a good first impression, so you need to make sure that you are putting your best foot forward. Make sure that your username on Instagram matches your business name, this is crucial for helping customers find you and associate the social account with your brand. Also make sure that you have a captivating profile picture, logo to a professional headshot, depending on your type of business. Your biography should state the who, what and why of your Dispensary business. Make sure your website is linked in each social channel’s profiles, this is important to make sure that potential customers can visit your website and make the next move, from purchasing a product or signing up to your email newsletter.
- Engage your target following
Many businesses sometimes get caught up in attempting to grow their account to be as big as possible, but a more effective marketing tactic is to give an engaged following, rather than a large following. People paying attention to you care about what you say and are more likely to purchase from you. There are many brands on social media with small followings that actually generate more profit than those with tens of thousands. Don’t get caught up in the numbers.
To engage your following try liking content, commenting on posts and showing up and being a person and a source of value for others. Engagement goes both ways, take time each day to nurture your account an interact with people.
- Be consistent
Many brands when starting out or real easing a new product, commit to posting each day, but as time goes by the amount of posts decreases until it has eventually been months since their last update. After this time has passed brands then find that they’re no longer relevant. In order to grow a strong brand online it is a daily commitment, it won’t happen overnight. With the struggles that Dispensary brands face, like not being able to post a paid for add to boost your engagement, it makes it more difficult for brands to gain traction.
It is important to remember that for every day that you are not posting, another Dispensary company is. Whether you take on some form of help, or spend time scheduling and prioritizing posting every day, it will have a huge impact for your business in the long term. One question many businesses find themselves asking is how often to post on which platform; Ultimately there is no universal guide. Generally, the more you are posting on social media, the more you can expect to grow, however there is such thing as too much. As an approximate guide, on Facebook you should expect to post 2-3 times a day, on Pinterest 3-5 pins plus 20 re-pins, for Twitter 4-8 tweets, Instagram 1-2 quality posts and finally YouTube at least 1 new video a week.