If you own a Dispensary, Headshop or Cannabis business, and you want to know more about your company, then every day, you should be taking steps every day to grow your online presence. Whether you’re running a dispensary an edible line, or you’re a wellness coach – the internet is at your fingertips! In a matter of seconds, you can be in contact with your target audience. You can connect with people in your neighborhood or halfway across the globe. It can be hard trying to spread the word when you’re dealing with the stigma, legalities, advertising barriers, of selling Cannabis. But that shouldn’t stop you. Let it drive you. With passion and perseverance, you can grow!
In this blog post we want to share with you three simple but actionable things you can do daily to grow your cannabis brand online.
- Provide valuable content consistently – aka helpful things to your audience
Think of things like Videos, Blogs, Guides, Graphics and Reviews. A lot of cannabis brands make the mistake of posting, but not creating original content, or what they are posting isn’t really relevant to their audience. People are following you for a reason. And while you should always be true to yourself, you also have to keep your audience’s needs in mind. Sharing a picture of your meal every night on your Dispensary page is going to confuse people. This doesn’t mean that you don’t share your life with people, just make it relevant. For example, snap a picture of your meal, upload it, and ask your followers if they have tried infusing Cannabis into their meals before, or infuse Cannabis into your meal and show how you feel before and after! Aim to be a source of value for others. When people see that you’re helping them whether it’s by educating them or making them laugh, they will support you! So, keep this in mind as you’re thinking of ways that you can grow your cannabis business online.
- Create community by building relationships
If you want to grow online or off, genuine relationships are key. Chances are – you’ve probably heard that before – buzzwords like community and influence are everywhere these days. But what does that actually mean? The same things you did a hundred years ago: people buy from who they know, like and trust. That’s really one of the most rewarding parts about working in the cannabis industry is the people. Now, what are some steps that you can take to actually star building genuine relationships?
Make the first move
Particularly those of you starting now, but this is relevant to everyone. Consider what you bring to the table and how you can help others. Here are a few simple things that you can do every day to start making more meaningful cannabis connections:
Be responsive
Show your audience that you’re there for them. The silent treatment is a turn off; a short but genuine message can have a big impact. So, are you commenting on other people’s posts? Engagement goes both ways, even just a few minutes a day of leaving real genuine comments, on people’s feeds can lead to new relationships, fans and clients. And of course, also ask for feedback: you don’t have to keep guessing what your audience wants, just ask them. This will not only give you a better idea of how you can help them, but it’s also going to provide insight into who they are and what their most important needs are. Putting these things into practice will lead to new connections and help your cannabis brand flourish.
- Always keep learning
Our third and final tip for growing your cannabis brand online is always keep learning. Do you know what holds most cannabis entrepreneurs, creative and bloggers back? Besides legalities the next most limiting factor is, perfectionism. Insecurity and placing too much emphasis on what other people think and look, is something we can all be guilty of, but if you let perfectionism hold you back, it can be a major problem. The truth of the matter is, no matter what we’re doing in life, we’re going to make mistakes, especially if you’re trying something new. The best way to learn is through experience. If you want to grow your Dispensary or cannabis business this year, then you’ve got to make learning a priority. The cannabis industry is constantly changing, and it’s up to each of us to stay up-to-date. Investing in your own self-education is one of the wisest moves you can make. Knowledge pays off for a lifetime, and the more that you learn, the more that you can give.